Case Study – PHENIX – Go-To-Market

PHENIX U.S. development plan was key to convince VCs for their serie B fundraising. Phenix worked with Maxence and Sylvia to define an U.S. go-to-market strategy. During this mission, Phenix management gathered significant insights from the fields and were able to finely tune their target market. Go To Market Objective Phenix specializes in food donation and waste recovery, it uses …

Half a million for Wakatoon!

500,000 This is the number of Wakatoon’s coloring book KFC France is including in its Kid’s menu. 3 coloring books that convert into cartoon thanks to Wakatoon’s application. Wakatoon and KFC are enabling kids to spend hours offline coloring books and a few minutes online to get the magic of discovering the cartoon. After global references such as Danone or …

Cool Startups Xavier met in France

I always enjoy meeting impassioned entrepreneurs. Their energies full my energy! My recent trip to France was no exception and this is the list of the Top 12 startups I loved. AR GO provides AR Technologies and Factories to build new business models & experiences for the print industry, reaching both the physical and digital worlds. Cryptonext Security markets software …

5 best practices on Mentorship

Mentor-mentee: a mutually beneficial relationship… when not tarnished by mentor fatigue! “When you do locate a good mentor, he will serve as an example, a sounding board and, ultimately, a friend. Done well, mentorship is rewarding for both of you. It’s important to nurture the relationship, so find fun ways to meet regularly, even without a business agenda.” (Guide to …

Carbon Offsetting in the U.S.: Is There An Opportunity For International Players?

At first sight, the U.S. market of Carbon Offset is a little intimidating, starting with a first difficulty – understanding Federal vs. State initiatives. Let’s take a closer look… Status on U.S. State Carbon Pricing Policies Compared to command-and-control regulations (which sets specific limits for pollution emissions and/or mandates that specific pollution-control technologies must be used), carbon pricing is a …