For some companies, marketing still means printing a glossy brochure as a handout for customer meetings. Needless to say we don’t think this approach is optimal to become digital nor global. As said in my previous blog post “how to shift to a digital and global business culture”, the very first thing you need to do is to stop your …
Author: mariebigbang
#4- No clinical or marketing claim without evidence
Let’s say your solution increases access to care, decreases the cost of care and improves outcomes…but can you prove it? In our previous articles we discussed the huge Cost of healthcare in the US and the latter seeking solutions that will Increase Access to Care, decrease the cost of care and improve outcomes. Let’s focus on the importance of evidence …
How to shift to a digital and global business culture
In my previous article I discussed about how we need to adapt to the new normal. In this article you will read about the important steps to adopt a digital and global business culture. When working with French entrepreneurs, we always feel some cultural differences that to our mind prevent some companies to truly become digital and global. 1- From …
You are wanted!
Marketing and Bus Dev Internship Type: Full time (3 months min) – Part-Time – (6 months min) We are currently looking for a self-driven intern to help our European clients succeed in North America. If you are interested in innovation, start-ups and international business this position is for you! Internship Position 🚀 YOUR MISSIONS :The intern’s activities will include the …
Go Digital, Go Global
Why the US business culture can inspire you. When we look at the pre COVID-19 picture below, we feel a bit the same as when we watch a black and white Chaplin’s movie: some nostalgia about an era that belongs to the past. In this Post Covid-19 era, we all feel that we need to adapt the way we do …
#2 pain point your medtech technology can solve
Decreasing the cost of care As a result of its huge cost, the U.S. Healthcare ecosystem is now seeking solutions that will (i) Increase Access to Care, (ii) decrease the cost of care and (iii) improve outcomes. In this post, we are going to focus on (ii) decrease the cost of care. The growing burden of healthcare costs has been …
The role of immersive learning within industry 4.0
How PSA and Alstom are using immersive learning to drive their digital transformation According to Wikipedia, Industry 4.0 is all about “augmenting machines with sensors and connecting them to a system that can visualize the entire production and make decisions on its own”. Technology is getting pretty mature in terms of robotics, sensors, communication and algorithms. What is holding most …
Progress USA program! Discover the 11 laureates
On February 7th, risingSud, Provence-Alpes-Cote-d’Azure and big bang factory announced the launch of Progress USA, an individual program to support innovative companies in their US development. We are proud to announce the five first companies joining the program: IT Companies: BuyCo, a disruptive Shipping Management Platform Usercube, the first comprehensive Identity Governance and Administration (IGA) as a service SoClip!, mobile app …
Doing business in the digital age: does location really matter?
In 2002, Maurice, Guillaume and myself co-founded Brixlogic, a software development platform for Web Services. Much like today, it felt like the worst possible timing to start a company, right after the internet bubble had burst. We had designed our platform to handle any kind of server-to-server communication using XML. There was a huge potential market, but we didn’t have …
#1 Pain Point You Can Solve: Increasing access to care in the U.S.
As said in our previous post, a result of its huge cost, the U.S. Healthcare ecosystem is seeking solutions that will: (i) Increase Access to Care, (ii) decrease the cost of care and (iii) improve outcomes. In this post, we are going to focus on access to care. The goal of Increasing Access to Care is to enable the U.S. …