Pricing is the backbone of your U.S. strategy

👁‍🗨 Know the value you bring to your customer 🧮 Understand your customer’s business model  🛠 Test it until you make it  “IT’S ALL ABOUT VALUE, NOT ONLY PERCEIVED, BUT REAL“ If you consider expanding in the US, pricing should be a cornerstone of your US strategy. Your costs will probably skyrocket, but you usually face a market with more purchasing power. Countless articles, thoughts, …

A SaaS company’s guide to international expansion

In general, businesses view international expansion as a difficult task. As an example, even for a European startup, scaling in Europe is not just about work. It’s about identity, tradition, style, provenance, and socialization that revolves around food and drink. You will need to learn the nuances of different cultures and languages that despite globalization – influence everything from communicating …

Why you should build a Minimum Viable Product (MVP) to assess the U.S. Market?

Fake it until you make it by building a Minimum Viable Product to assess the US Market Some of the most successful European founders swear by the “MVP method” when they consider expanding into the U.S market.   Why that? As the European market is smaller, European start-ups tend to build pretty horizontal products, like for instance an IoT platform, a …

Pytheas Technology successfully launches its subsidiary in the USA

By increasing the efficiency of renewable energy systems, Pytheas’ breakthrough generators have a great potential in the US. Founded in 2015, Pytheas Technology develops a piezoelectric generator suitable for slow motion characteristics and irregular movements, which are the major weaknesses of renewable energy sources. This solution is unique in that it optimizes the power per weight ratio for low-speed electricity …

How Covid could boost your US Market Entry ?

What we’ve learned about validating US product market fit during a crisis At big bang factory, we are obsessed with helping foreign startups succeed in the U.S and build global businesses. We work with founders to AB/test their solution with the same principle: “fake it until you make it”. We strongly believe that many of the toughest questions facing a …

Pytheas Technology & Resolute Marine won the concept stage of the US Department of Energy Waves to Water Prize.

Sometimes, it is not necessary to be in the U.S to start doing business with large institutions & close promising deals. Isn’t it Vincent ? Our friends from Pytheas Technology with their U.S. partner Resolute Marine have developed a desalination system powered by a wave energy converter. The system, called WaveWaterTM, is a unique combination of wave energy and desalination …

Case Study – PHENIX – Go-To-Market

PHENIX U.S. development plan was key to convince VCs for their serie B fundraising. Phenix worked with Maxence and Sylvia to define an U.S. go-to-market strategy. During this mission, Phenix management gathered significant insights from the fields and were able to finely tune their target market. Go To Market Objective Phenix specializes in food donation and waste recovery, it uses …