Absolutely not! If you, your company, or your product can help your clients go through the pandemic, then you should find a way to let them know. We would like to share the story of our friends from FAMILEO, who allow families to remain connected with their loved ones in nursing homes. Families can share posts, pictures, and messages on …
Tag: US expansion
Progress USA! Discover our 5 laureates!
On February 7th, risingSud, Provence-Alpes-Cote-d’Azure and big bang factory announced the launch of Progress USA, an individual program to support innovative companies in their US development. We are proud to announce the five first companies joining the program: BuyCo, a disruptive Shipping Management Platform Usercube, the first comprehensive Identity Governance and Administration (IGA) as a service Dreaminzz, the first connected …
How to improve the readiness of your medical technologies for the U.S. market?
Series of blog post written by Mathieu Petitjean, CEO, Mednest and Susan Z. Paquette MBA, MS, Executive Consultant, MedNest Part 1: Why you need to adapt your strategy for the $156 billion US market. Garnering the attention of U.S. policy makers, investors and innovators, the U.S. Medical Device market reached $156 billion in 2017 (40% of the global market!) and …
Why do startups fail in the U.S.? (and how not to…)
According to survey done by CB Insights in February 2018 among 101 startup failures post mortem, the 3 reasons why startups failed in the U.S. were: No Market Need (42% of the answers) Ran out of Cash (29% of the answers) Not the Right Team (23% of the answers) I find this results particularly informative as it destroys several common …
Case Study – SILLAB – Go-to-Market
Case study on the gotomarket strategy led by big bang factory for SILLAB.
How to sell disruptive products to C-level executives?
post written by our Advanced Business Development Advisor, Robert DiLoreto, now VP Sales US @MicroEJ The key to explosive growth, shorter sales cycles and larger transactions is to target the C-suite. However, most of the selling methods you’ll see on the market do not talk about selling to the C-suite. C-suite executives have a different perspective from management and operations …