How to improve the readiness of your medical technologies for the U.S. market?

Series of blog post written by Mathieu Petitjean, CEO, Mednest and Susan Z. Paquette MBA, MS, Executive Consultant, MedNest Why you need to adapt your strategy for the $156 billion US market. Garnering the attention of U.S. policy makers, investors and innovators, the U.S. Medical Device market reached $156 billion in 2017 (40% of the global market!) and is expected …

How to sell disruptive products to C-level executives?

post written by our Advanced Business Development Advisor, Robert DiLoreto, now VP Sales US @MicroEJ The key to explosive growth, shorter sales cycles and larger transactions is to target the C-suite. However, most of the selling methods you’ll see on the market do not talk about selling to the C-suite. C-suite executives have a different perspective from management and operations …