Progress USA! Discover our 5 laureates!

On February 7th, risingSud, Provence-Alpes-Cote-d’Azure and big bang factory announced the launch of Progress USA, an individual program to support innovative companies in their US development. We are proud to announce the five first companies joining the program: BuyCo, a disruptive Shipping Management Platform Usercube, the first comprehensive Identity Governance and Administration (IGA) as a service Dreaminzz, the first connected …

How to improve the readiness of your medical technologies for the U.S. market?

Series of blog post written by Mathieu Petitjean, CEO, Mednest and Susan Z. Paquette MBA, MS, Executive Consultant, MedNest Part 1: Why you need to adapt your strategy for the $156 billion US market. Garnering the attention of U.S. policy makers, investors and innovators, the U.S. Medical Device market reached $156 billion in 2017 (40% of the global market!) and …

How to sell disruptive products to C-level executives?

post written by our Advanced Business Development Advisor, Robert DiLoreto, now VP Sales US @MicroEJ The key to explosive growth, shorter sales cycles and larger transactions is to target the C-suite. However, most of the selling methods you’ll see on the market do not talk about selling to the C-suite. C-suite executives have a different perspective from management and operations …