Why the US business culture can inspire you.
When we look at the pre COVID-19 picture below, we feel a bit the same as when we watch a black and white Chaplin’s movie: some nostalgia about an era that belongs to the past.
In this Post Covid-19 era, we all feel that we need to adapt the way we do business to a new reality. A reality where:
- Face to face meetings become extremely complicated,
- Travels are restricted,
- Trade shows are canceled and
- Home office becomes the new norm.
As a European living in North America for the past 10 years, I feel that European entrepreneurs could get inspired by US companies’ business culture.
Remote business has been a reality for over 20 years in the US; the first reason being the size of the country. Living in Boston, I need as much time to fly to San Francisco as to fly to Paris. So, I better have a good reason to meet people face to face there!
Doing Home office is also widespread in the US, with 43% working remotely in 2019 (Source Gallup) versus only 5% in Europe (Source World Economic Forum).
Therefore, I would like to share some US best practices that will help European transition to become digital and global.
The first and most important step is to adopt a digital and global business culture:
- From an opportunistic (multisector – 1 geography) to a strategic approach (1 sector, multi-geography)
- From sales to marketing
- From interpersonal to transactional business culture
- From implicit to explicit company culture including vision, processes and tools
I will explain in my next post each item, but if you want to discuss this, feel free to contact me!