What a year 2021 has been! In the midst of the world-wide healthcare crisis, like a phoenix rising from the ashes, we are adapting ourselves to the new normal. With the vaccines rolling out, the 2020 Tokyo Olympics and finally the comeback of in-person events, this year has been nothing short of a rollercoaster! In a similar zestful manner, we …
Category: Tips for Startups
Institut Curie equips its surgeons and radiologists with AVATAR MEDICAL’s virtual reality medical image solution
It is the first hospital worldwide to buy this state-of-the-art medical image visualization solution. Institut Curie, France’s leading cancer center, combines an internationally-renowned research center with a cutting-edge hospital group. As part of its drive to remain at the forefront of patient care, Institut Curie Hospital group (Paris location) has decided to equip its surgeons and radiologists in its breast cancer …
Tradeshows and how to leverage them
Trade shows have a scale and caliber that helps you meet key opinion leaders of your sector in a condensed amount of time. Studies suggest that it costs approximately 22% less to contact a potential buyer at a trade show than it does through traditional field sales calls. However, the push to go virtual due to the ongoing COVID-19 pandemic …
Why should you launch your French MedTech in the United States
Several Medtech startups such as DNA Script, Atlantic Therapeutics, and Congenica have recently crossed the Atlantic in search of a breakthrough in the United States. The common objective of French Medtechs is to deploy their technology internationally. The reason behind their desire to internationalize is to tackle a huge market, take advantage of consumption habits and regulatory aspects, as well …
Understanding your competition in the US
The combination of robust business infrastructure and openness to innovation makes the US seem like a logical next step for many innovative startups abroad. With such a vast opportunity, though, comes more competition. There is nothing more suspicious than a startup with no competition, especially in the U.S.! However, most Europeans underestimate how crowded and loud the US market is, …
AS2D enters into exclusive negotiations with Creative Specific Software with a view to acquiring a majority stake
big bang factory is happy to share the great news! We have been lucky enough to work with VA²CS on their go to market strategy to support their rapid international expansion. The AS2D joint venture, created by Arkéa Sécurité, a subsidiary of the Crédit Mutuel Arkéa group dedicated to connected services, and Delta Dore, a major player in the connected …
A SaaS company’s guide to international expansion
In general, businesses view international expansion as a difficult task. As an example, even for a European startup, scaling in Europe is not just about work. It’s about identity, tradition, style, provenance, and socialization that revolves around food and drink. You will need to learn the nuances of different cultures and languages that despite globalization – influence everything from communicating …
How to build a partner ecosystem in the US? Or the Chicken and Egg problem.
As a European startup with a deep engineering culture, it might seem obvious for you to tackle the US market with an indirect strategy. Indeed, you have a great product, but you lack: the team, the market knowledge localized marketing and sales materials and/or the investment capacity to sell directly. Plus, you must find local partners to provide integrations, logistics …
The Ultimate Guide to Pitching US Investors
At big bang factory, we spoke to hundreds of founders who have raised funding, both in Europe & in the U.S. They all said the same thing. Their deck is not just the best sales tool in their entire corporate arsenal, it’s also one of the best documents they have ever created to align the team and the mission. Our …
How to use Case Studies effectively
Using case studies in the right way can boost your US development deal closing ratio. Case studies are a perfect and a valuable addition to your sales enablement library. Although several tutorials exist on how to create case studies, there is not much guidance on how to use them in your sales process. Having several years of experience in selling …