risingSUD accompagne depuis des années les entreprises de la Région Provence-Alpes-Côte-d’Azur aux États-Unis via des missions exploratoires. Cette année, ils ont décidé de faire appel à big bang factory et son programme individuel Impulse! pour permettre aux entreprises de franchir une étape supplémentaire dans l’accès au marché américain. Impulse ! a pour objectif de faire progresser sur des aspects stratégiques avec une approche …
Month: January 2020
Uptale presented L’Oreal’s use case during Microsoft’s Retail Innovation Days
How Virtual Reality is accelerating the Onboarding of Retail Associates Uptale is honored to have been selected for Microsoft Retail Innovation Days in New York on January 13 to present its Enterprise Immersive Learning Platform. Microsoft’s goal in organizing this event during NRF2020 is to spark digital transformation in retail. Uptale presented a case study with NYX Professional Makeup, L’Oreal’s …
Why do startups fail in the U.S.? (and how not to…)
According to survey done by CB Insights in February 2018 among 101 startup failures post mortem, the 3 reasons why startups failed in the U.S. were: No Market Need (42% of the answers) Ran out of Cash (29% of the answers) Not the Right Team (23% of the answers) I find this results particularly informative as it destroys several common …
Case Study – PHENIX – Go-To-Market
PHENIX U.S. development plan was key to convince VCs for their serie B fundraising. Phenix worked with Maxence and Sylvia to define an U.S. go-to-market strategy. During this mission, Phenix management gathered significant insights from the fields and were able to finely tune their target market. Go To Market Objective Phenix specializes in food donation and waste recovery, it uses …