My Personal Lifescope (MyPL), a Paris, France-based e-health start-up, recently announced that it has secured €1.8 million ($2.1M) in capital funding to drive their development in France and overseas and carry out first implementations in hospitals. This funding round was led by investors including Karista, an early-stage venture capital firm from France that specializes in healthcare, digital and deeptech. By …
Tag: usmarket
What does marketing look like for digital and global companies?
For some companies, marketing still means printing a glossy brochure as a handout for customer meetings. Needless to say we don’t think this approach is optimal to become digital nor global. As said in my previous blog post “how to shift to a digital and global business culture”, the very first thing you need to do is to stop your …