How to use Case Studies effectively

Using case studies in the right way can boost your US development  deal closing ratio. Case studies are a perfect and a valuable addition to your sales enablement library. Although several tutorials exist on how to create case studies, there is not much guidance on how to use them in your sales process. Having several years of experience in selling …

Storytelling with your Sales Deck

In part 1 of the Sales Presentation 101 series, we shared valuable insights on how to create a Unique Value Proposition. This time we show how you can supercharge your sales deck with powerful storytelling. Does your current sales deck  List out product features instead of telling a story?  Bombard the customer with too much or irrelevant information? Does not emotionally …