Doing business in the digital age: does location really matter?

In 2002, Maurice, Guillaume and myself co-founded Brixlogic, a software development platform for Web Services. Much like today, it felt like the worst possible timing to start a company, right after the internet bubble had burst. We had designed our platform to handle any kind of server-to-server communication using XML. There was a huge potential market, but we didn’t have …

How to sell disruptive products to C-level executives?

post written by our Advanced Business Development Advisor, Robert DiLoreto, now VP Sales US @MicroEJ The key to explosive growth, shorter sales cycles and larger transactions is to target the C-suite. However, most of the selling methods you’ll see on the market do not talk about selling to the C-suite. C-suite executives have a different perspective from management and operations …