Why you should build a Minimum Viable Product (MVP) to assess the U.S. Market?

Fake it until you make it by building a Minimum Viable Product to assess the US Market Some of the most successful European founders swear by the “MVP method” when they consider expanding into the U.S market.   Why that? As the European market is smaller, European start-ups tend to build pretty horizontal products, like for instance an IoT platform, a …