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Home >digitalworld

Tag: digitalworld

Updated on July 2, 2020July 2, 2020/ mariebigbang

What does marketing look like for digital and global companies?

What does marketing look like for digital and global companies?

For some companies, marketing still means printing a glossy brochure as a handout for customer meetings. Needless to say we don’t think this approach is optimal to become digital nor global. As said in my previous blog post “how to shift to a digital and global business culture”, the very first thing you need to do is to stop your …

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Updated on June 29, 2020June 8, 2020/ mariebigbang

How to shift to a digital and global business culture

How to shift to a digital and global business culture

In my previous article I discussed about how we need to adapt to the new normal. In this article you will read about the important steps to adopt a digital and global business culture. When working with French entrepreneurs, we always feel some cultural differences that to our mind prevent some companies to truly become digital and global. 1- From …

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