For some companies, marketing still means printing a glossy brochure as a handout for customer meetings. Needless to say we don’t think this approach is optimal to become digital nor global. As said in my previous blog post “how to shift to a digital and global business culture”, the very first thing you need to do is to stop your …
Tag: digitalworld
How to shift to a digital and global business culture
In my previous article I discussed about how we need to adapt to the new normal. In this article you will read about the important steps to adopt a digital and global business culture. When working with French entrepreneurs, we always feel some cultural differences that to our mind prevent some companies to truly become digital and global. 1- From …