Brand Construction: A Literal (and Figurative) Guide

By Steve Thomas. Steve is a copywriter for Spencer Brenneman, LLC and his post originally appeared on http://spencerbrenneman.com/brand-strategy-blog/. Spencer Brenneman President Douglas Spencer is an expert in brand strategy. We love telling our clients that successful businesses start with brand. No, not because it sounds pretty (it totally does though, right?), but because we know that businesses who understand their brand …