You want to sell in the US and think that the best way is to exhibit at a very large tradeshows (like CES) or find a distributor? Hold on and take a step back.

You need to start with the most complicated: identify your Ideal Customer Profile or ICP. A few tips:

  • Be the “Big Fish In The Small Pond”
  • Make sure you answer a real and important problem for your target market
  • Take the cultural difference into account
  • Define your sales approach: bottom-up or top-down

Watch our webinar and discover how to define your Ideal Customer Profile and Buyer Personae.

If you want to discuss this further, don’t be shy and contact us now!