Generating leads in a predictable way is the primary success factor for growth.
In order to start an outbound lead generation, these are the steps you need to follow:
- Build a Target Market List with the right mix of logos you want to publicize and “bread and butter” companies that will be your low-hanging fruits.
- Find the data either by using Linkedin Sales Navigator or identifying the right conferences and trade organization within your industry
- Define sequences of outreach
- Automate the work by using sales automation tools such as Salesloft or Hubspot
- Track the results at a business development representative level but also at a management level
Watch our webinar and discover how to generate outbound leads.
If you want to discuss this further, don’t be shy and contact us now!